First of all, my goal as a UX/UI designer is to express a specific feeling to a person through the site. If that feeling resonates with him, the person will come back again and again to feel it. This is how I create a positive user experience.
I've always liked the aesthetic stuff. They convey certain feelings. In the same way, in design, you have to arrange the elements in a certain structure and give them the right tone. This creates the form. Next, you need to make the form shaped to make it accessible and understandable to humans. This creates the content.
It is the balance between form and content that I try to achieve in my work.
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I like to design sites for different products. I believe that a designer should be curious, because to create a good website, you need to know what you are working with.