Projector
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Projector Creative & Tech Institute creates online educational programs in creative and IT fields in Ukraine. In total, they have 7 areas of work. They include the development of a product of annual professional courses and a charitable educational fund for displaced women. In the future, Projector intends to become a complete online education institute. So they want to create a faculty page that reflects the faculty at a classical educational institution.
At the beginning of the project, the Projector brand book and the actual pages on the current website were analyzed. The next was the creation of the high fidelity wireframe. This was the basis for the design. You can read more about the process below.
The first stage helped define the feeling that the brand translates, as well as forming a specific design framework. One part of the design process is analyzing the target audience and creating target audience portraits based on that analysis. Without this, it will be difficult to understand who we are creating a website or any other product for. Creating a wireframe, on the other hand, will help build the main logical blocks of the page and make it as clear and accessible to users as possible.
An important part of the user experience is visual design. Here Projector brand book was used to make the page consistent with others pages. Univers LT CYR font is minimalistic and rational neo-grotesque. The main neutral colors are a hue of white and black. Complementing them contrasting color associated with knowledge - a hue of blue. As a distinctive thing of the brand was used slash line. The faculty page turned out to be consistent, but at the same time with its own little personality.
